Odlo clothing is known for its innovative design and high-quality materials. The brand's commitment to outdoor apparel began in 1946, with its founder, Odd Roar Lofterød Sr., creating the first fully synthetic base layer worn by Olympic teams. Odlo's products are designed to enhance outdoor experiences, offering comfort and performance in various weather conditions. The brand's innovations include the three-layer principle and the use of "Effect" fabric with odour-reducing silver ions. Odlo continues to collaborate with athletes and teams, providing them with base layers and all-season performance apparel. The brand's history is marked by its dedication to pushing boundaries and developing clothing for those who seek adventure and connection with nature.
